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	<title>warsystems</title>
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	<link>http://www.warsystems.hu</link>
	<description>copyright piracy</description>
	<lastBuildDate>Tue, 15 May 2012 18:06:42 +0000</lastBuildDate>
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		<title>02.25.2012 Copyright and Human Rights in the Information Age: Conflict or Harmonious Co-existence? -conference</title>
		<link>http://www.warsystems.hu/nyilvanossag/02-25-2012-copyright-and-human-rights-in-the-information-age-conflict-or-harmonious-co-existence-conference/</link>
		<comments>http://www.warsystems.hu/nyilvanossag/02-25-2012-copyright-and-human-rights-in-the-information-age-conflict-or-harmonious-co-existence-conference/#comments</comments>
		<pubDate>Tue, 15 May 2012 18:06:42 +0000</pubDate>
		<dc:creator>bodo</dc:creator>
				<category><![CDATA[Vanity Fair]]></category>

		<guid isPermaLink="false">http://www.warsystems.hu/?p=1777</guid>
		<description><![CDATA[The  Institute of Comparative Law @ at the University of Szeged organized an international conference on &#8220;Copyright and Human Rights in the Information Age: Conflict or Harmonious Coexistence&#8221;. I gave the following talk there: &#160;]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.juris.u-szeged.hu/english/news/conference-on-copyright-120119?objectParentFolderId=12615">The  Institute of Comparative Law @ at the University of Szeged organized an international conference on &#8220;Copyright and Human Rights in the Information Age: Conflict or Harmonious Coexistence&#8221;.</a></p>
<p>I gave the following talk there:</p>
<p>&nbsp;</p>
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		<title>On Megaupload &#8211; Magyar Narancs 2012/5. (02. 02.)</title>
		<link>http://www.warsystems.hu/publikaciok/on-megaupload-magyar-narancs-20125-02-02/</link>
		<comments>http://www.warsystems.hu/publikaciok/on-megaupload-magyar-narancs-20125-02-02/#comments</comments>
		<pubDate>Tue, 15 May 2012 17:57:40 +0000</pubDate>
		<dc:creator>bodo</dc:creator>
				<category><![CDATA[Publikációk]]></category>

		<guid isPermaLink="false">http://www.warsystems.hu/?p=1775</guid>
		<description><![CDATA[I worte a lengthy article on the Megaupload case in Magyar Narancs, a weekly in Hungary.]]></description>
			<content:encoded><![CDATA[<p>I worte a lengthy article on the Megaupload case in Magyar Narancs, a weekly in Hungary.</p>
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		<slash:comments>0</slash:comments>
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		<title>On Gigapedia &#8211; in Magyar Narancs 2012/8. (02. 23.)</title>
		<link>http://www.warsystems.hu/publikaciok/on-gigapedia-in-magyar-narancs-20128-02-23/</link>
		<comments>http://www.warsystems.hu/publikaciok/on-gigapedia-in-magyar-narancs-20128-02-23/#comments</comments>
		<pubDate>Tue, 15 May 2012 17:55:40 +0000</pubDate>
		<dc:creator>bodo</dc:creator>
				<category><![CDATA[Publikációk]]></category>

		<guid isPermaLink="false">http://www.warsystems.hu/?p=1773</guid>
		<description><![CDATA[I wrote a long article on Gigapedia in the weekly Magyar Narancs.]]></description>
			<content:encoded><![CDATA[<p>I wrote a long article on Gigapedia in the weekly Magyar Narancs.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Бодо Балац: Заключительный аккорд: Краткая история  книжного пиратства /Coda: Una breve historia de la piratería de libros</title>
		<link>http://www.warsystems.hu/publikaciok/%d0%b1%d0%be%d0%b4%d0%be-%d0%b1%d0%b0%d0%bb%d0%b0%d1%86-%d0%b7%d0%b0%d0%ba%d0%bb%d1%8e%d1%87%d0%b8%d1%82%d0%b5%d0%bb%d1%8c%d0%bd%d1%8b%d0%b9-%d0%b0%d0%ba%d0%ba%d0%be%d1%80%d0%b4-%d0%ba%d1%80%d0%b0/</link>
		<comments>http://www.warsystems.hu/publikaciok/%d0%b1%d0%be%d0%b4%d0%be-%d0%b1%d0%b0%d0%bb%d0%b0%d1%86-%d0%b7%d0%b0%d0%ba%d0%bb%d1%8e%d1%87%d0%b8%d1%82%d0%b5%d0%bb%d1%8c%d0%bd%d1%8b%d0%b9-%d0%b0%d0%ba%d0%ba%d0%be%d1%80%d0%b4-%d0%ba%d1%80%d0%b0/#comments</comments>
		<pubDate>Tue, 15 May 2012 17:51:40 +0000</pubDate>
		<dc:creator>bodo</dc:creator>
				<category><![CDATA[Publikációk]]></category>

		<guid isPermaLink="false">http://www.warsystems.hu/?p=1771</guid>
		<description><![CDATA[The MPEE book is also available in Russian and Spanish!]]></description>
			<content:encoded><![CDATA[<p><a href="http://piracy.ssrc.org/the-report/">The MPEE book is also available in Russian and Spanish!</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>Bodó, B., &amp; Lakatos, Z. (2012). P2P and Cinematographic Movie Distribution in Hungary. International Journal of Communication, 6, 413–445.</title>
		<link>http://www.warsystems.hu/publikaciok/bodo-b-lakatos-z-2012-p2p-and-cinematographic-movie-distribution-in-hungary-international-journal-of-communication-6-413-44/</link>
		<comments>http://www.warsystems.hu/publikaciok/bodo-b-lakatos-z-2012-p2p-and-cinematographic-movie-distribution-in-hungary-international-journal-of-communication-6-413-44/#comments</comments>
		<pubDate>Tue, 15 May 2012 17:46:27 +0000</pubDate>
		<dc:creator>bodo</dc:creator>
				<category><![CDATA[Publikációk]]></category>

		<guid isPermaLink="false">http://www.warsystems.hu/?p=1766</guid>
		<description><![CDATA[Our article is now published. This article examines what appears to be the most important factor shaping file sharing: the failure of traditional cultural markets to efficiently supply the demand in the online environment. Its findings are based on tracking the traffic of movies on three Hungarian P2P networks. This dataset is then matched with [...]]]></description>
			<content:encoded><![CDATA[<p>Our article is now published.</p>
<p>This article examines what appears to be the most important factor shaping file sharing: the failure of traditional cultural markets to efficiently supply the demand in the online environment. Its findings are based on tracking the traffic of movies on three Hungarian P2P networks. This dataset is then matched with cinematic distribution data of the films tracked in P2P transactions. Central to our analysis is the assessment of two piracy paradigms: substitution and shortage, that is, whether pirated content is available through legal or only illegal channels. Shortage-driven downloaders are found to outnumber those downloading only current theater releases. Nonetheless, the supply of films available for downloading is more affected by parameters of cinematic distribution than it is by box office success. Therefore, part of the sales effort directly contributes to propping up piracy.</p>
<p><a href="http://ijoc.org/ojs/index.php/ijoc/article/view/1261/712">Please find it here</a>.</p>
<p><a href="http://www.warsystems.hu/wp-content/uploads_bodo/1261-6177-1-PB.pdf">1261-6177-1-PB</a></p>
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		<slash:comments>0</slash:comments>
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		<title>Judge rules largely for Georgia State in copyright case  &#124; ajc.com</title>
		<link>http://www.warsystems.hu/hirek/this-is-bad/judge-rules-largely-for-georgia-state-in-copyright-case-ajc-co/</link>
		<comments>http://www.warsystems.hu/hirek/this-is-bad/judge-rules-largely-for-georgia-state-in-copyright-case-ajc-co/#comments</comments>
		<pubDate>Tue, 15 May 2012 14:57:10 +0000</pubDate>
		<dc:creator>bodo</dc:creator>
				<category><![CDATA[books]]></category>
		<category><![CDATA[Hírek]]></category>
		<category><![CDATA[legislation]]></category>
		<category><![CDATA[this is bad]]></category>

		<guid isPermaLink="false">http://www.warsystems.hu/?p=1763</guid>
		<description><![CDATA[Allowing students access to unpaid, small excerpts of copyrighted works promotes the spread of knowledge because it reduces the cost of education, the judge said. On the other hand, decreased income for publishers could reduce their ability to produce academic textbooks and scholarly works, thereby diminishing the spread of knowledge.Evans said that &#8220;decidedly small&#8221; excerpts [...]]]></description>
			<content:encoded><![CDATA[<p>Allowing students access to unpaid, small excerpts of copyrighted works promotes the spread of knowledge because it reduces the cost of education, the judge said. On the other hand, decreased income for publishers could reduce their ability to produce academic textbooks and scholarly works, thereby diminishing the spread of knowledge.Evans said that &#8220;decidedly small&#8221; excerpts could be copied by Georgia State. In most circumstances, she determined, it is permissible for universities and colleges to copy 10 percent of a book or one chapter of a book with 10 or more chapters.Brandon Butler, director of public policy initiatives for the Association of Research Libraries, said the publishers lawsuit had had a chilling effect on university libraries. &#8220;There was a feeling of being under siege,&#8221; he said. &#8220;They took us to court saying we were shameless pirates.&#8221;</p>
<p>via <a href="http://www.ajc.com/news/atlanta/judge-rules-largely-for-1437124.html">Judge rules largely for Georgia State in copyright case  | ajc.com</a>.</p>
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		<slash:comments>0</slash:comments>
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		<title>Microsoft Funded Startup Aims to Kill BitTorrent Traffic &#124; TorrentFreak</title>
		<link>http://www.warsystems.hu/hirek/middlemen/microsoft-funded-startup-aims-to-kill-bittorrent-traffic-torrentfreak/</link>
		<comments>http://www.warsystems.hu/hirek/middlemen/microsoft-funded-startup-aims-to-kill-bittorrent-traffic-torrentfreak/#comments</comments>
		<pubDate>Sun, 13 May 2012 22:02:18 +0000</pubDate>
		<dc:creator>bodo</dc:creator>
				<category><![CDATA[Hírek]]></category>
		<category><![CDATA[middlemen]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://www.warsystems.hu/?p=1761</guid>
		<description><![CDATA[The Russian based “Pirate Pay” startup is promising the entertainment industry a pirate-free future. With help from Microsoft, the developers have built a system that claims to track and shut down the distribution of copyrighted works on BitTorrent. Their first project, carried out in collaboration with Walt Disney Studios and Sony Pictures, successfully stopped tens [...]]]></description>
			<content:encoded><![CDATA[<p>The Russian based “Pirate Pay” startup is promising the entertainment industry a pirate-free future. With help from Microsoft, the developers have built a system that claims to track and shut down the distribution of copyrighted works on BitTorrent. Their first project, carried out in collaboration with Walt Disney Studios and Sony Pictures, successfully stopped tens of thousands of downloads.</p>
<p>via <a href="http://torrentfreak.com/microsoft-funded-startup-aims-to-kill-bittorrent-traffic-120513/">Microsoft Funded Startup Aims to Kill BitTorrent Traffic | TorrentFreak</a>.</p>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Russell Brand testifies to Parliament about drug policy, channels Groucho Marx &#8211; Boing Boing</title>
		<link>http://www.warsystems.hu/hirek/theory/russell-brand-testifies-to-parliament-about-drug-policy-channels-groucho-marx-boing-boing/</link>
		<comments>http://www.warsystems.hu/hirek/theory/russell-brand-testifies-to-parliament-about-drug-policy-channels-groucho-marx-boing-boing/#comments</comments>
		<pubDate>Sun, 13 May 2012 09:30:14 +0000</pubDate>
		<dc:creator>bodo</dc:creator>
				<category><![CDATA[Hírek]]></category>
		<category><![CDATA[theory]]></category>

		<guid isPermaLink="false">http://www.warsystems.hu/?p=1759</guid>
		<description><![CDATA[Russell Brand testifies to Parliament about drug policy, channels Groucho Marx &#8211; Boing Boing. In this video they talk about the importance of giving honest information on drugs in school education, because noone listens to info which contradicts everyday experiences. I thing the same argument applies to  IP education as well. (see the wonderful introduction [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://boingboing.net/2012/05/11/russell-brand-testifies-to-par.html">Russell Brand testifies to Parliament about drug policy, channels Groucho Marx &#8211; Boing Boing</a>.</p>
<p>In this video they talk about the importance of giving honest information on drugs in school education, because noone listens to info which contradicts everyday experiences. I thing the same argument applies to  IP education as well. (see the wonderful introduction of Lewis Hyde&#8217;s new book Common as air for an example).</p>
<p>On a second though I cannot understand why adults think giving dishonest information to kids would help them educate on anything from drugs via sex to IP, or life, in general.</p>
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		<slash:comments>0</slash:comments>
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		<title>Libraries set out to own their ebooks &#8211; Boing Boing</title>
		<link>http://www.warsystems.hu/hirek/books/libraries-set-out-to-own-their-ebooks-boing-boing/</link>
		<comments>http://www.warsystems.hu/hirek/books/libraries-set-out-to-own-their-ebooks-boing-boing/#comments</comments>
		<pubDate>Fri, 11 May 2012 19:09:39 +0000</pubDate>
		<dc:creator>bodo</dc:creator>
				<category><![CDATA[books]]></category>
		<category><![CDATA[DRM]]></category>
		<category><![CDATA[Hírek]]></category>

		<guid isPermaLink="false">http://www.warsystems.hu/?p=1757</guid>
		<description><![CDATA[Douglas County Libraries, in Colorado, is trying something new: buying eBooks directly from publishers and hosting them on its own platform. That platform is based on the purchase of content at discount; owning—not leasing—a copy of the file; the application of industry-standard DRM on the library’s files; multiple purchases based on demand; and a “click [...]]]></description>
			<content:encoded><![CDATA[<p>Douglas County Libraries, in Colorado, is trying something new: buying eBooks directly from publishers and hosting them on its own platform. That platform is based on the purchase of content at discount; owning—not leasing—a copy of the file; the application of industry-standard DRM on the library’s files; multiple purchases based on demand; and a “click to buy” feature.Its new DCL Digital Branch is one outcome of this strategy. As of this writing, more than 800 publishers have signed up, and their works are seamlessly integrated into and delivered from the library catalog, rather than from third-party sites.After integrating the ebooks it owns into its catalog, Douglas County Libraries began installing digital branch hardware and software in six of its Colorado locations in February.In a physical library, the digital branch features interactive touch-screen technology that allows library patrons to browse digital content from multiple platforms, including eBooks hosted by DCL, Overdrive, 3M and Freegal music. It integrates seamlessly with DCL’s library catalog, patron database, and its mobile app, DCL to Go. This same experience is also available online.The digital branch allows patrons to view and explore digital content using their hands and eyes the same way they might explore a traditional collection, with added functionality like immediate access to staff recommendations, most popular titles, and new content. Digital branch technology and features will change and improve as Douglas County Libraries’ eContent collection grows and patron use of digital content evolves.Douglas County Libraries’ model for purchasing eBooks directly from publishers is gaining interest from more and larger publishers, with five more joining just in the last week. DCL’s revolutionary distribution model is attracting not just publishers, but libraries across the nation. Marmot Library Consortium on Colorado’s western slope and Anythink Libraries in Adams County will soon provide eContent hosted by DCL. Other library systems have shown interest as well, from regions including California, New England, New York and New Jersey, and the Colorado State Library has created eVoke, an internet portal for libraries wishing to replicate DCL’s eBook model.</p>
<p>via <a href="http://boingboing.net/2012/05/10/libraries-set-out-to-own-their.html#more-159853">Libraries set out to own their ebooks &#8211; Boing Boing</a>.</p>
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		<slash:comments>0</slash:comments>
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		<title>Why the death of DRM would be good news for readers, writers and publishers &#124; Technology &#124; guardian.co.uk</title>
		<link>http://www.warsystems.hu/hirek/books/why-the-death-of-drm-would-be-good-news-for-readers-writers-and-publishers-technology-guardian-co-uk/</link>
		<comments>http://www.warsystems.hu/hirek/books/why-the-death-of-drm-would-be-good-news-for-readers-writers-and-publishers-technology-guardian-co-uk/#comments</comments>
		<pubDate>Fri, 04 May 2012 14:19:14 +0000</pubDate>
		<dc:creator>bodo</dc:creator>
				<category><![CDATA[books]]></category>
		<category><![CDATA[Hírek]]></category>

		<guid isPermaLink="false">http://www.warsystems.hu/?p=1755</guid>
		<description><![CDATA[Why the death of DRM would be good news for readers, writers and publishers &#124; Technology &#124; guardian.co.uk. &#160; At the end of April, Tor Books, the world&#8217;s largest science fiction publisher, and its UK sister company, Tor UK, announced that they would be eliminating digital rights management (DRM) from all of their ebooksby the summer. It was [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.guardian.co.uk/technology/2012/may/03/death-of-drm-good-news">Why the death of DRM would be good news for readers, writers and publishers | Technology | guardian.co.uk</a>.</p>
<p>&nbsp;</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 13px; margin-left: 0px; border-collapse: collapse; font-family: arial, sans-serif; color: #333333; font-size: 14px; line-height: 18px; background-color: #ffffff; background-repeat: no-repeat no-repeat; padding: 0px;">At the end of April, Tor Books, the world&#8217;s largest science fiction publisher, and its UK sister company, Tor UK, announced that they would be eliminating <a style="border-collapse: collapse; color: #005689; background-repeat: no-repeat no-repeat; padding: 0px; margin: 0px;" title="More from guardian.co.uk on Digital rights management" href="http://www.guardian.co.uk/technology/drm">digital rights management</a> (DRM) from all of their <a style="border-collapse: collapse; color: #005689; background-repeat: no-repeat no-repeat; padding: 0px; margin: 0px;" title="More from guardian.co.uk on Ebooks" href="http://www.guardian.co.uk/books/ebooks">ebooks</a>by the summer. It was a seismic event in the history of the publishing industry. It&#8217;s the beginning of the end for DRM, which are used by hardware manufacturers and publishers to limit the use of digital content after sale. That&#8217;s good news, whether you&#8217;re a publisher, a writer, a dedicated reader, or someone who picks up a book every year or two.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 13px; margin-left: 0px; border-collapse: collapse; font-family: arial, sans-serif; color: #333333; font-size: 14px; line-height: 18px; background-color: #ffffff; background-repeat: no-repeat no-repeat; padding: 0px;">The first thing you need to know about ebook DRM is that it can&#8217;t work.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 13px; margin-left: 0px; border-collapse: collapse; font-family: arial, sans-serif; color: #333333; font-size: 14px; line-height: 18px; background-color: #ffffff; background-repeat: no-repeat no-repeat; padding: 0px;">Like all DRM systems, ebook DRM presumes that you can distribute a program that only opens up ebooks under approved circumstances, and that none of the people you send this program to will figure out how to fix it so that it opens ebooks no matter what the circumstances. Once one user manages that, the game is up, because that clever person can either distribute ebooks that have had their DRM removed, or programs to remove DRM (or both). And since there&#8217;s no legitimate market for DRM – no readers are actively shopping for books that only open under special approved circumstances – and since the pirated ebooks are more convenient and flexible than the ones that people pay for, the DRM-free pirate editions drive out the DRM-locked commercial editions.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 13px; margin-left: 0px; border-collapse: collapse; font-family: arial, sans-serif; color: #333333; font-size: 14px; line-height: 18px; background-color: #ffffff; background-repeat: no-repeat no-repeat; padding: 0px;">What&#8217;s more, books are eminently re-digitisable. That is, it&#8217;s very easy to retype a DRM-locked ebook, or scan a physical book, or take screenshots of a DRM-locked ebook, and convert the resulting image files to text. Google has scanned some 16 million books in the last few years.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 13px; margin-left: 0px; border-collapse: collapse; font-family: arial, sans-serif; color: #333333; font-size: 14px; line-height: 18px; background-color: #ffffff; background-repeat: no-repeat no-repeat; padding: 0px;">It&#8217;s a solved problem.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 13px; margin-left: 0px; border-collapse: collapse; font-family: arial, sans-serif; color: #333333; font-size: 14px; line-height: 18px; background-color: #ffffff; background-repeat: no-repeat no-repeat; padding: 0px;">
<h2 style="padding-top: 2px; padding-right: 0px; padding-bottom: 2px; padding-left: 0px; margin-top: 20px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px; border-collapse: collapse; font-family: arial, sans-serif; font-weight: bold; font-size: 1em; line-height: 17px; border-top-width: 1px; border-top-style: dotted; clear: left; border-bottom-width: 1px; border-bottom-style: dotted; color: #333333; background-color: #ffffff; background-position: 0% 100%; background-repeat: no-repeat no-repeat; border-color: #999999;">Bad for business</h2>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 13px; margin-left: 0px; border-collapse: collapse; font-family: arial, sans-serif; color: #333333; font-size: 14px; line-height: 18px; background-color: #ffffff; background-repeat: no-repeat no-repeat; padding: 0px;">
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 13px; margin-left: 0px; border-collapse: collapse; font-family: arial, sans-serif; color: #333333; font-size: 14px; line-height: 18px; background-color: #ffffff; background-repeat: no-repeat no-repeat; padding: 0px;">If all DRM did was drive legit customers to pirate downloads, that would be bad enough for publishers. But that&#8217;s just the most obvious way that DRM is bad for business. Most developed countries have signed up to the WIPO Copyright Treaty of 1996, and have implemented it in laws that make it illegal for anyone except a DRM vendor to remove DRM. If Tor sells you one of my books for the <a style="border-collapse: collapse; color: #005689; background-repeat: no-repeat no-repeat; padding: 0px; margin: 0px;" title="More from guardian.co.uk on Kindle" href="http://www.guardian.co.uk/technology/kindle">Kindle</a> locked with Amazon&#8217;s DRM, neither I, nor Tor, can authorise you to remove that DRM. If Amazon demands a deeper discount (something Amazon has been doing with many publishers as their initial ebook distribution deals come up for renegotiation) and Tor wants to shift its preferred ebook retail to a competitor like Waterstone&#8217;s, it will have to bank on its readers being willing to buy their books all over again.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 13px; margin-left: 0px; border-collapse: collapse; font-family: arial, sans-serif; color: #333333; font-size: 14px; line-height: 18px; background-color: #ffffff; background-repeat: no-repeat no-repeat; padding: 0px;">Because only Amazon can authorise you to take the DRM off your Kindle books, and because doing so would mean giving a commercial advantage to Amazon&#8217;s direct competitors, it&#8217;s not likely that they would cooperate with Tor on this. It&#8217;s a rare business that volunteers to cut its own throat.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 13px; margin-left: 0px; border-collapse: collapse; font-family: arial, sans-serif; color: #333333; font-size: 14px; line-height: 18px; background-color: #ffffff; background-repeat: no-repeat no-repeat; padding: 0px;">Back when ebook sales began to kick off, most major publishers were still DRM believers — or at least, not overly skeptical of the claims of DRM vendors. They viewed the use of DRM as &#8220;better than nothing&#8221;.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 13px; margin-left: 0px; border-collapse: collapse; font-family: arial, sans-serif; color: #333333; font-size: 14px; line-height: 18px; background-color: #ffffff; background-repeat: no-repeat no-repeat; padding: 0px;">When queried on the competitive implications of giving control over their business relationships to DRM vendors, they were sanguine (if not utterly dismissive). They perceived &#8220;converting ebooks&#8221; as a technical challenge beyond the average book buyer. For the absence of DRM to make any kind of difference in the marketplace, they believed that book buyers would have to download and install a special program to let them convert Kindle books to display on a Nook (or vice-versa), and they perceived this to be very unlikely.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 13px; margin-left: 0px; border-collapse: collapse; font-family: arial, sans-serif; color: #333333; font-size: 14px; line-height: 18px; background-color: #ffffff; background-repeat: no-repeat no-repeat; padding: 0px;">But it&#8217;s only the widespread presence of DRM that makes &#8220;converting ebooks&#8221; into a technical challenge. Your browser &#8220;converts&#8221; all sorts of graphic formats — GIF, JPEG, PNG, etc — without ever calling your attention to it. You need to take some rather extraordinary steps to find out which format of the graphics on your screen right now are using. Unless you&#8217;re a web developer, you probably don&#8217;t even know what the different formats are, nor what their technical differences are. And you don&#8217;t need to.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 13px; margin-left: 0px; border-collapse: collapse; font-family: arial, sans-serif; color: #333333; font-size: 14px; line-height: 18px; background-color: #ffffff; background-repeat: no-repeat no-repeat; padding: 0px;">
<h2 style="padding-top: 2px; padding-right: 0px; padding-bottom: 2px; padding-left: 0px; margin-top: 20px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px; border-collapse: collapse; font-family: arial, sans-serif; font-weight: bold; font-size: 1em; line-height: 17px; border-top-width: 1px; border-top-style: dotted; clear: left; border-bottom-width: 1px; border-bottom-style: dotted; color: #333333; background-color: #ffffff; background-position: 0% 100%; background-repeat: no-repeat no-repeat; border-color: #999999;">A troubled history of formats</h2>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 13px; margin-left: 0px; border-collapse: collapse; font-family: arial, sans-serif; color: #333333; font-size: 14px; line-height: 18px; background-color: #ffffff; background-repeat: no-repeat no-repeat; padding: 0px;">Publishers have had some very bad experiences with formats, which may explain their misperception of the difficulty of &#8220;converting&#8221; ebooks.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 13px; margin-left: 0px; border-collapse: collapse; font-family: arial, sans-serif; color: #333333; font-size: 14px; line-height: 18px; background-color: #ffffff; background-repeat: no-repeat no-repeat; padding: 0px;">Many publishers began their conversion to digital typesetting with QuarkXPress, which was an extraordinarily clunky product, especially in its early days. Quark files were difficult to import into <em style="border-collapse: collapse; background-repeat: no-repeat no-repeat; padding: 0px; margin: 0px;">any</em></p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 13px; margin-left: 0px; border-collapse: collapse; font-family: arial, sans-serif; color: #333333; font-size: 14px; line-height: 18px; background-color: #ffffff; background-repeat: no-repeat no-repeat; padding: 0px;">program, including other versions of Quark. When publishers began to shift their typesetting to Adobe InDesign, they spent millions on the conversion, and technical problems with this changeover haunt them to this day. But that&#8217;s an exception, not the rule. In most cases, application developers handle the existence of new formats without breaking a sweat. Your word processor, browser, spreadsheet program, video player, music player and photo editor can handle a titanic variety of formats.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 13px; margin-left: 0px; border-collapse: collapse; font-family: arial, sans-serif; color: #333333; font-size: 14px; line-height: 18px; background-color: #ffffff; background-repeat: no-repeat no-repeat; padding: 0px;">But when the only DRM-free ebooks are those from independent authors, small and medium publishers, and the occasional stiff-necked author like me, who convinces a major publisher to release his books without DRM, there&#8217;s not really much point in making programs that read &#8220;all the ebooks&#8221;. Readers will still have to maintain multiple readers, one for each of the DRM formats they consume, and one for everything else. There are a few apps that do a good job of converting between formats, especially the donation-based program Calibre. But there haven&#8217;t been any big venture capital investments in splashy, jack-of-all-trades ebook readers, because there&#8217;s no market for them for so long as DRM is the norm.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 13px; margin-left: 0px; border-collapse: collapse; font-family: arial, sans-serif; color: #333333; font-size: 14px; line-height: 18px; background-color: #ffffff; background-repeat: no-repeat no-repeat; padding: 0px;">
<h2 style="padding-top: 2px; padding-right: 0px; padding-bottom: 2px; padding-left: 0px; margin-top: 20px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px; border-collapse: collapse; font-family: arial, sans-serif; font-weight: bold; font-size: 1em; line-height: 17px; border-top-width: 1px; border-top-style: dotted; clear: left; border-bottom-width: 1px; border-bottom-style: dotted; color: #333333; background-color: #ffffff; background-position: 0% 100%; background-repeat: no-repeat no-repeat; border-color: #999999;">Reading the market</h2>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 13px; margin-left: 0px; border-collapse: collapse; font-family: arial, sans-serif; color: #333333; font-size: 14px; line-height: 18px; background-color: #ffffff; background-repeat: no-repeat no-repeat; padding: 0px;">Most people don&#8217;t really read books. A typical book buyer can be expected to buy a single book every year or so. On the other hand, a small minority are avid readers, the sort who&#8217;ll buy 100-150 books a year. This market is one that publishers are eager to protect, and it&#8217;s likely that anyone who spends $100 or more on an ebook reading device is an avid book reader already. That&#8217;s why publishers spent so much time worrying about whether Amazon was discounting new ebook releases too deeply. Kindle owners overlap with avid readers, and avid readers are the target market for new, full-price hardcovers.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 13px; margin-left: 0px; border-collapse: collapse; font-family: arial, sans-serif; color: #333333; font-size: 14px; line-height: 18px; background-color: #ffffff; background-repeat: no-repeat no-repeat; padding: 0px;">Discounting ebooks when the hardcover is just out is likely to cannibalise one of the critical profit-centres for the industry.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 13px; margin-left: 0px; border-collapse: collapse; font-family: arial, sans-serif; color: #333333; font-size: 14px; line-height: 18px; background-color: #ffffff; background-repeat: no-repeat no-repeat; padding: 0px;">However, these readers are also the ones most likely to run up against the limits of DRM. They&#8217;re the customers who amass large libraries from lots of suppliers, and who value their books as long-term assets that they expect to access until they die. They may have the chance to change their ebook reading platform every year or two (the most common platform being a mobile phone, and many people get a new phone with each contract renewal). They want to be sure that their books travel with them. When their books don&#8217;t, they&#8217;ll be alienated, frustrated and will likely seek out unauthorised ways to get books in future. No one wants to be punished for their honesty.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 13px; margin-left: 0px; border-collapse: collapse; font-family: arial, sans-serif; color: #333333; font-size: 14px; line-height: 18px; background-color: #ffffff; background-repeat: no-repeat no-repeat; padding: 0px;">There&#8217;s the other population of readers – the very occasional reader, someone who&#8217;ll grab a book on the way to a beach holiday or a weekend away and then toss it out afterwards. Avid readers start off as occasional readers, and there are a lot of occasional readers in aggregate, so it&#8217;s not a market that publishers can afford to alienate.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 13px; margin-left: 0px; border-collapse: collapse; font-family: arial, sans-serif; color: #333333; font-size: 14px; line-height: 18px; background-color: #ffffff; background-repeat: no-repeat no-repeat; padding: 0px;">These readers are also poorly served by DRM, since they aren&#8217;t likely to know much about ebooks and ebook readers, and are thus prone to buying books that aren&#8217;t compatible with their reading devices and vice-versa.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 13px; margin-left: 0px; border-collapse: collapse; font-family: arial, sans-serif; color: #333333; font-size: 14px; line-height: 18px; background-color: #ffffff; background-repeat: no-repeat no-repeat; padding: 0px;">Absent DRM, these customers will also have tools that effortlessly read any vendor&#8217;s ebooks.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 13px; margin-left: 0px; border-collapse: collapse; font-family: arial, sans-serif; color: #333333; font-size: 14px; line-height: 18px; background-color: #ffffff; background-repeat: no-repeat no-repeat; padding: 0px;">In mature gadget markets – like DVD players and MP3 players – formats stop mattering altogether. Especially at the low end of the market, these devices support every format their makers can discover. The cheap-and-cheerful manufacturers at the low end don&#8217;t have a secondary market they&#8217;re trying to protect, no app store or crucial vendor relationship with a big distributor or publisher. They just want a product that ticks the box for every possible customer. Since multiformat support is just a matter of getting the software right, what tends to happen is that a standard, commodity firmware emerges for these devices that just works for just about everything, and the formats vanish into the background.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 13px; margin-left: 0px; border-collapse: collapse; font-family: arial, sans-serif; color: #333333; font-size: 14px; line-height: 18px; background-color: #ffffff; background-repeat: no-repeat no-repeat; padding: 0px;">Now that Tor has dropped DRM – and acquired a valuable halo of virtue among committed ebook readers, who&#8217;ll celebrate their bravery – it&#8217;s inevitable that the competition will follow. It seems we have reached the beginning of the end of the ebook format wars, which is good news for readers, writers and publishers.</p>
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